ABOUT US

A little about RASEL INDUSTRIES LTD

Rasel Industries Ltd. was emerged into automobiles business since 2004. Since its inception, having the good reputation in the domestic automobiles market; the company is operating strongly through rapid growth that enable to reach the desired and ultimate destination. Rasel Industries Limited is the sole agent and distributor of LIFAN, VICTOR-R & MOTOCROSS brand motorcycles in Bangladesh. RIL has started process of progressive manufacturing.

Rasel Industries Ltd. will continue to evolve and adapt to changing world but its basic foundation is unchanged from the time of the origin of the company and reflects the basic idea of fairness, honesty and a general concern to the customer. Trust, experience and knowledge are our main motto. RIL Service Department has been organized with utmost care. A team of experienced technical hands provides a complete service support with full satisfaction of valued customers. Apart from this, most of the sales outlets are also equipped with modern workshops to render quick service to the customers. RIL will continue to take on challenges in “Delight in Transportation”, “Ecologically Innovative Technology” and “Rewarding Lifestyle”. Through these Rasel Industries Ltd. will strive for excellence in engineering, manufacturing and marketing and become an organization with prominent presence in the national market.

MILESTONES

  • 2004: THE JOURNEY START WITH KINGTON.
  • 2006: FYM AND PIONEER JOINED.
  • 2007: VICTOR-R AND LIFAN JOINED. RASEL INDUSTRIES LIMITED INTRODUCED V100-2,V100A,V100X,V80-S THE SAME YEAR.
  • 2008: THE MOST POPULAR GLINT 100KS AND V100 LINK CAME ALONG.
  • 2010: LIFAN 125CC BIKE THE STRIKE125 WAS LAUNCHED.
  • 2012: RASEL INDUSTRIES BECAME RASEL INDUSTRIES LIMITED.
  • 2012: RASEL INDUSTRIES BECAME RASEL INDUSTRIES LIMITED.
  • 2015: THE YEAR OF MOST ANTICIPATED SPORTS BIKE, LIFAN KPR150.
  • 2016: We introduced Lifan KP150 V2, KPmini150, Pony100 Off-road Motorcycle Brand MOTOCROSS, Fighter71
  • 2108: with the permission of gov’t we have introduced KPR165R from LIFAN RACING DEVELOPMENT

A NAME OF TRUST

Rasel Industries Ltd

FROM THE DESK OF CEO

Nurul Absar Rasel

Nurul Absar Rasel

CEO

To our esteemed friends, patrons and business associates,

Since its inception, Rasel Industries Ltd. has worked towards delivering best quality products in the two-wheeler automobile Industry, keeping in line with the growing economy. Our strategy is to focus solely on customer satisfaction through best quality products along with affordability of customers & after sales service. The brand names of Lifan & Victor-R have been recognized as a symbol of trust and quality; we strive to streamline our operations in line with that promise. By having the experts in the field as our colleagues and deploying the most advanced machineries, we want to harness the potential of the people, raw materials and technology to support the future need of the country as well as expand in the international market.

I would like to take this opportunity to thank my colleagues, loyal patrons and business partners for their support throughout and pray that this extends in the future as well. We hope to continue our expansion and diversification, honing on our knowledge and expertise. It is the people who deliver these which enable us to evolve and grow sustainably with confidence.